Fender Musical Instruments Corporation is putting increased marketing of its guitars and amplifiers towards young women. The Scottsdale, AZ-based Fender found that in recent studies, women made up about half of its new guitar buyers. But rather than buying guitars in a physical guitar outlet store, these women were buying their Fender guitars online.
Content creation is at an all-time high. At the time of this writing, there are some 2.8 million blog posts being created daily (per Worldometers). Brands, marketers, preachers, self-help gurus and your neighbor down the street are all creating content these days. Blog posts about everything from favorite recipes to travel tips, golf swing lessons to salvation messages and more.
Even though Phoenix is in the Sonoran Desert, there are still plenty of homes built around man-made lakes in the surrounding cities and towns that offer homebuyers a splendid waterfront neighborhood. Let’s take a look at a few.
Will Arizona start to see lower grocery prices in 2018? If so, you might be able to credit the Aldi lower price effect, if it takes hold here in the Phoenix market like it did in California.
The large German discount grocery retailer Aldi launched nearly 50 stores in California in 2017, and the ripple effect was astounding. Aldi’s lower prices across grocery categories led to a 3% overall price drop in other California’s stores’ prices for basic grocery goods.
Small to medium-sized businesses (SMBs) are gearing up their 2018 marketing efforts and figuring out best ways to find prospects and customers. But instead of casting a wide net to reach as many target customers as possible, many business-to-business (B2B) SMBs are focusing on individual prospects or customer accounts through account-based marketing efforts.
On the internet, video rules. If you're a small, medium or large business, and you're not yet using video, it's time to start!
Video content is currently the fastest-growing form of marketing, and it can help companies attract bigger audiences, generate qualified leads and close more deals. It's growing even faster than digital TV advertising, according to Magisto, a leader in video editing and video marketing software. The company expects revenues for U.S.-based digital video marketing to re...
One of the biggest employers in the Phoenix area is growing its footprint in the market and adding more workers.
Amazon is celebrating its 10th year in the Valley of fulfilling customer orders by announcing that it’s opening up a new center and overhauling its original Valley distribution location. In addition, the retail giant will add 1,000 new jobs at both locations. Those additional jobs will bring Amazon’s total number of full-time employees to about 7,000 workers at its four AZ-based fu...
Many SMBs learn from previous years about what works and what doesn’t for holiday social media marketing, and then tailor plans accordingly for the current year. But instead of just replicating last year’s marketing ideas with a new spin, why not try to look to experiment with new ideas, new advertising platforms, and social media marketing on new networks?
It’s crucial for SMBs to take a clear look at their current customer base, separate fleeting marketing trends from daily business practices that work, and deliver the goods in order to win over customers.
A new report from comScore notes that mobile phone use continues to grow. In fact, it’s now the leading digital platform—with more than 50% growth since 2013. T
Drizly calls itself “the world’s largest alcohol marketplace” and it’s simply one of the easiest ways to shop for beer, wine, and spirits. Customers can order their favorite adult beverages through the Drizly website or the mobile app (Download at Android, iOS ) and have it delivered to their home, business or party location.
Promote your business by using social media, SEO, relevant keywords, and e-commerce to help grow your revenues in just a few short months.
Zoned Properties launches new company website; CEO ...
Most software and computer-based viruses are transmitted by clicking on infected files. These are usually sent by hackers through email. You’d be surprised how many people fall for a professional looking email and attachment that when clicked on, unleash a virus upon the user.